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Overview

This tutorial walks through how to create a UGC-style running shoe ad using your own product image as the starting point. Rather than relying on pre-built assets, the workflow demonstrates how to move from a single static product image to a finished, short-form video ad using Hedra’s core tools. You’ll see how to:
  • Upload and position a product image as a visual anchor
  • Select the appropriate model based on your use case
  • Generate a controlled start frame
  • Create and reuse Elements to maintain visual consistency
  • Structure clips into a coherent composition
  • Assemble and refine the final edit in Composer
  • Add voiceover to produce a complete, platform-ready ad
The tutorial includes two finished examples. The first shows a straightforward product-first UGC approach, while the second demonstrates how the same workflow can be adapted into a more stylized or brand-led variation. Together, they illustrate how a single process can support different creative outcomes without changing the underlying structure. This tutorial is intended for users who want a repeatable, practical workflow for building short-form product ads inside Hedra.
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