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Hedra is a Luma alternative that covers image, video, and audio in one platform. Describe what you want, upload a reference for style, and the agent handles the rest.
Hedra vs Luma : Feature Comparison
A side-by-side look at what each platform offers for AI content creation.
Luma | ||
|---|---|---|
Agent workflow | Partial | TL |
Proprietary Character model | Partial | Missing |
Brand kits | Partial | TL |
Voice cloning | Partial | Missing |
Paid plans from | $15/month | $30/month |
Where Hedra Goes Further
What sets Hedra apart as a Luma alternative
Get StartedBrand Kits For Every Generation
Upload your logo, colors, and typography once. Every asset the agent generates follows your visual identity automatically.
Omnia for Character Performance
Omnia is Hedra's model built for audio-driven character animation to produce natural facial expression and consistent character identity. If your content involves talking heads or character-driven video, Omnia is purpose-built for it.
Describe It. Agent Builds It.
Describe a campaign. The agent picks the models, generates the assets, and adds voiceover with ElevenLabs or MiniMax. One conversation. Start to finish.
Brand Kits For Every Generation
Upload your logo, colors, and typography once. Every asset the agent generates follows your visual identity automatically.
Omnia for Character Performance
Omnia is Hedra's model built for audio-driven character animation to produce natural facial expression and consistent character identity. If your content involves talking heads or character-driven video, Omnia is purpose-built for it.
Describe It. Agent Builds It.
Describe a campaign. The agent picks the models, generates the assets, and adds voiceover with ElevenLabs or MiniMax. One conversation. Start to finish.
Choosing Between Hedra and Luma
Two platforms, different strengths. Here is how to decide which Luma alternative fits your workflow.
Luma Is Built For
Teams producing cinematic video at scale. Luma Agents coordinate large campaigns across markets and languages, with paid plans starting at $30/month and scaling to $300/month for high-volume production.
Hedra Is Built For
Creators and content teams who need every format from one workspace, with brand consistency applied automatically. Hedra starts at $15/month with access to 14+ image models, 14+ video models, and Omnia for character performance. If the work involves talking characters, multi-format output, or keeping one brand identity across every asset, Hedra is built for that.
Frequently Asked Questions
Common questions when comparing Hedra and Luma.
Hedra's free plan includes 100 credits per month, which you can use to generate brand kit assets. For higher volume, the Basic plan starts at $15/month and the Creator plan at $30/month.
Yes. Your brand kit stays active across every generation, not just the first one. Update your colors or logo and future outputs reflect the change. You can also upload reference images for a specific campaign so the agent matches that style without overriding your core brand.
Yes. Hedra covers all three. Everything happens in one platform.
Both agents plan, generate, and iterate from a conversational brief. Hedra's agent connects directly to your brand kit so every output follows your visual identity without re-prompting. It also saves assets as Elements for reuse across future projects.
