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Luma and Hedra: complementary creative tools and infrastructure

Luma builds creative tools and the Ray video model. Hedra builds training and serving infrastructure.

Get an API keyRead the docs
POST /v3/models/luma-ray-32
export HEDRA_API_KEY="<key_id>:<secret>"

curl -X POST \
  "https://api.hedra.com/v3/models/luma-ray-32" \
  -H "Authorization: Key $HEDRA_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{ "input": {
    "prompt": "A slow dolly through a rain-lit Tokyo alley at night",
    "aspect_ratio": "16:9",
    "resolution": "1080p",
    "duration_ms": 5000
  } }'
1080p · 5s · 40¢/second · $2.00 per clip

Run sovereign inference

Hedra's own inference engine serves open-weight models on hardware you operate — sovereign, air-gap ready, at frontier efficiency on any silicon.

An abstract microchip architecture animation
Runs onNVIDIA CUDA · AMD ROCm · GOOGLE TPU · AWS TRAINIUM · CUSTOM ASICS

Hedra and Luma: focus at a glance

Luma builds and ships models for creatives. Hedra is an inference lab, which provides pre- and post-training technology as a service

Comparison of Hedra and Luma by focus area
DimensionHedraLuma
Primary focusHedraManaged inference, training and visual researchLumaVideo models and creative tools
Core technologyHedraA custom inference engine and efficiency researchLumaRay 3.2 and the Luma model family
Model accessHedraHosts open-weight and proprietary models, Ray 3.2 among themLumaBuilds and ships the Luma models
How you connectHedraAPI, SDK, CLI, MCPLumaLuma Agents
Where inference runsHedraHedra's managed cloud, or your own clusterLumaLuma's cloud
Best fitHedraDevelopers, sovereign clouds and physical AI teamsLumaCreators, filmmakers

Hedra's infrastructure runs open models faster and cheaper, access partner models through our gateway

Ray 3.2 is accessible alongside Hedra managed open source and partner models

Models available through Hedra and their rates
ProviderModel IDRate
MiniMaxModel IDminimax-h3Rate8¢/s · 768p
ByteDanceModel IDseedance-25Rate79.09¢/s · 1080p
KlingModel IDkling-v3Rate16.8¢/s · 1080p
Black Forest LabsModel IDflux-3Rate29¢/s · 1080p
LLumaModel IDluma-ray-32Rate40¢/s · 1080p
GoogleModel IDgemini-omni-flashRate12.67¢/s · 720p
AlibabaModel IDwan-3-0Rate20¢/s · 1080p

Calling Ray 3.2 through Hedra is one line.

Leverage Ray 3, or switch to an open model running on your infrastructure in one line of code

Direct to Luma
POST agents.lumalabs.ai/v1/generations
Authorization: Bearer $LUMA_AGENTS_API_KEY

{ "model": "ray-3.2", "prompt": "A slow dolly
      through a rain-lit Tokyo alley at night" }

One provider per integration. A second model means a second credential and a second invoice.

Through Hedra
POST api.hedra.com/v3/models/luma-ray-32
Authorization: Key $HEDRA_API_KEY

{ "input": { "prompt": "A slow dolly through
      a rain-lit Tokyo alley at night", ... } }

Every provider behind one credential. Swap luma-ray-32 for veo-31 or sora-2-pro and nothing else changes.

FAQs

How do Hedra and Luma fit together?
They sit at different layers of the same stack. Luma builds the models and the creative products around them. Hedra is the inference, training and model infrastructure teams build on.
Is this the same Ray 3.2 that Luma ships?
Yes. Hedra does not have a hosting agreement with Luma, so the model is proxied via Luma's API at the same price. If you have a license for Luma's model and would like us to host it for you, please reach out.
Are there open alternatives to Ray 3.2 we can host?
Yes. Hedra offers a large catalog of open-weight models with managed inference that can match the performance of proprietary models.
A cinematic video generated with Luma Ray 3.2

Infrastructure for visual intelligence.

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