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Hedra is a Luma alternative that covers image, video, and audio in one platform. Describe what you want, upload a reference for style, and the agent handles the rest.
Hedra vs Luma : Feature Comparison
A side-by-side look at what each platform offers for AI content creation.
Get Started| Hedra | Luma | |
|---|---|---|
Agent workflow | Partial | TL |
Proprietary Character model | Partial | Missing |
Brand kits | Partial | TL |
Voice cloning | Partial | Missing |
Paid plans from | $15/month | $30/month |
Brand Kits For Every Generation
Upload your logo, colors, and typography once. Every asset the agent generates follows your visual identity automatically.
Omnia for Character Performance
Omnia is Hedra's model built for audio-driven character animation to produce natural facial expression and consistent character identity. If your content involves talking heads or character-driven video, Omnia is purpose-built for it.
Describe It. Agent Builds It.
Describe a campaign. The agent picks the models, generates the assets, and adds voiceover with ElevenLabs or MiniMax. One conversation. Start to finish.
How Hedra Works
Three steps from idea to finished output.
1. Describe What You Want
Open Hedra and tell the agent what you need. A product ad, a set of social assets, a campaign across formats. Upload reference images so it learns your visual style, or generate manually and choose your model.
2. Generate Across Formats
The agent selects the right models for each asset and generates images, video, and audio from one conversation. Use the prompt enhancer to refine descriptions, or let the agent handle it.
3. Refine, Save, and Export
Edit in Composer, save characters and assets as Elements for future projects, and export everything from one platform. No tool-switching. No re-uploading.
How Hedra Works
Three steps from idea to finished output.
1. Describe What You Want
Open Hedra and tell the agent what you need. A product ad, a set of social assets, a campaign across formats. Upload reference images so it learns your visual style, or generate manually and choose your model.
2. Generate Across Formats
The agent selects the right models for each asset and generates images, video, and audio from one conversation. Use the prompt enhancer to refine descriptions, or let the agent handle it.
3. Refine, Save, and Export
Edit in Composer, save characters and assets as Elements for future projects, and export everything from one platform. No tool-switching. No re-uploading.
Choosing Between Hedra and Luma
Two platforms, different strengths. Here is how to decide which Luma alternative fits your workflow.
Get Started
Luma Is Built For
Teams producing cinematic video at scale. Luma Agents coordinate large campaigns across markets and languages, with paid plans starting at $30/month and scaling to $300/month for high-volume production.
Hedra Is Built For
Creators and content teams who need every format from one workspace, with brand consistency applied automatically. Hedra starts at $15/month with access to 14+ image models, 14+ video models, and Omnia for character performance. If the work involves talking characters, multi-format output, or keeping one brand identity across every asset, Hedra is built for that.
Frequently Asked Questions
Common questions when comparing Hedra and Luma.
Hedra's free plan includes 100 credits per month, which you can use to generate brand kit assets. For higher volume, the Basic plan starts at $15/month and the Creator plan at $30/month.
Yes. Your brand kit stays active across every generation, not just the first one. Update your colors or logo and future outputs reflect the change. You can also upload reference images for a specific campaign so the agent matches that style without overriding your core brand.
Yes. Hedra covers all three. Everything happens in one platform.
Both agents plan, generate, and iterate from a conversational brief. Hedra's agent connects directly to your brand kit so every output follows your visual identity without re-prompting. It also saves assets as Elements for reuse across future projects.
