Move from ad templates and a paid editor to a full visual agent
Creatify turns a product URL into a UGC-style ad. Captions, now Mirage, is a paid video editing app in the CapCut mold with AI actors. Hedra Agent and Workspaces plan, generate and edit the whole campaign, on GPU infrastructure Hedra runs itself, with Creatify Aurora among the models it serves.
export HEDRA_API_KEY="<key_id>:<secret>"
curl -X POST \
"https://api.hedra.com/v3/models/creatify-aurora" \
-H "Authorization: Key $HEDRA_API_KEY" \
-H "Content-Type: application/json" \
-d '{ "input": {
"prompt": "A presenter holds the product up to camera and speaks",
"resolution": "720p",
"start_image": "https://example.com/presenter.png",
"audio": "https://example.com/script.mp3"
} }'A more modern way to work
Skip the model aggregators. Hedra Agent and Workspaces give your team an autonomous agent that supercharges your workflows with a superintelligent understanding of the latest models: brief it in a shared space and it plans, generates, and edits across video, image, speech, and music, with your team and your agents working alongside it.
GPU infrastructure, an inference engine, and post-training research
Hedra operates GPU clusters and the inference engine that runs diffusion and autoregressive media models on them 8x faster. The same research team post-trains models for customers: supervised fine-tuning, LoRA training, and GRPO, on your data.
Hedra, Creatify and Captions: focus at a glance
Creatify and Captions are finished products for ad creative and mobile editing. Hedra is the infrastructure under products like them, and serves Creatify's own Aurora model.
| Dimension | Hedra | Creatify and Captions |
|---|---|---|
| What it is | GPU infrastructure, inference and post-training research | Creatify: a URL-to-video ad generator. Captions: a paid video editing app with AI actors |
| Core technology | Hedra's inference engine, its own GPU clusters, and post-training (SFT, LoRA, GRPO) | Creatify Aurora and ad templates; Mirage video models behind Captions |
| Models | Open-weight models on Hedra's engine, models post-trained for you, and partner models through a gateway | Their own models; Creatify Aurora is also on Hedra |
| How you connect | API, SDK, CLI, MCP, and Hedra Workspaces | Creatify app and API; Captions app on Basic $9.99, Max $24.99 and Scale from $69.99 a month, as of September 2026 |
| Where inference runs | Hedra's GPU clusters, or your own | Their clouds |
| Best fit | Teams building visual products who need inference, capacity and custom models | Performance marketers making UGC-style ads and editing on mobile |
Avatar, video and voice models on Hedra infrastructure, Creatify's included
Video rates are per second of generated performance or clip; voice rates are per 1,000 characters. Partner models are reached through the gateway; open weights run on Hedra's engine.
| Provider | Model ID | Rate |
|---|---|---|
| Creatify | creatify-aurora | 14¢/s · 720p |
| ByteDance | omnihuman-15 | 16¢/s · 1080p |
| Kling | kling-ai-avatar-v2 | 11.5¢/s · 720p pro |
| Kling | kling-v3 | 16.8¢/s · 1080p |
| ByteDance | seedance-25 | 79.09¢/s · 1080p |
| ElevenLabs | elevenlabs-v3 | 12.6¢ / 1,000 characters |
| MiniMax | minimax-speech-25-hd-preview | 12.86¢ / 1,000 characters |
Your presenter, your script, one request.
Creatify's URL-to-video call runs a template over a scraped page. On Hedra you send the presenter image and audio yourself, to Creatify's own Aurora or any other model.
POST api.creatify.ai/api/link_to_videos/
X-API-ID: $CREATIFY_API_ID
X-API-KEY: $CREATIFY_API_KEY
{ "link": "<link id>", "visual_style": "DynamicProductTemplate",
"aspect_ratio": "9x16", "video_length": 15,
"model_version": "aurora_v1_fast" }A template over a scraped product page, billed in credits per 30 seconds.
POST api.hedra.com/v3/models/creatify-aurora
Authorization: Key $HEDRA_API_KEY
{ "input": { "start_image": "<your presenter>",
"audio": "<your script, voiced>", ... } }The same Aurora model, your assets, per second. Swap creatify-aurora for omnihuman-15 or kling-v3 and nothing else changes.
FAQs
- Is Creatify Aurora on Hedra the same model Creatify uses?
- Yes. Creatify Aurora is Creatify's avatar model, reached through Hedra's gateway at the rate above with the same request shape as every other model in the catalog. On Hedra it takes your own presenter image and audio rather than a template.
- How is Hedra different from Captions?
- Captions is a paid video editing app in the CapCut mold, with AI actors from Mirage's models and plans from $9.99 to $279.99 a month as of September 2026. Hedra is the infrastructure layer: GPU clusters, an inference engine, and post-training. For non-developers, Hedra Workspaces is where the agent plans, generates and edits the whole piece with your team.
- What does Hedra actually operate?
- GPU clusters, the inference engine that serves media models on them, and a research team that pre-trains and post-trains models. Open-weight models and models post-trained for customers run on that engine, on Hedra's clusters or inside your perimeter. Partner models that only their makers serve are reached through Hedra's gateway so one request shape covers both.
