What Is Google Veo? A Practical Guide to AI Video Generation
Google Veo is a text-to-video AI model developed by Google DeepMind that generates video from written prompts. You describe what you want to see—a scene, a character, a mood—and Veo produces video footage that matches your description.
If you're exploring AI video generation for content creation, marketing, or personal projects, Veo is one of the most capable options available. This guide covers what Veo can do, how to get good results from it, and how to use it within Hedra Studio.
Veo's Evolution: What Changed and Why It Matters
Google has released several versions of Veo, each with meaningfully different capabilities. Understanding what each version offers helps you choose the right tool for your project.
Veo (2024) — The original release generated 1080p video up to a minute long. It understood basic cinematography concepts like camera movements and visual styles, but produced silent video only.
Veo 2 (December 2024) — Improved resolution (up to 4K), better physics simulation, and stronger understanding of human movement. Still silent. This version significantly reduced the "uncanny valley" quality that plagued earlier AI video models.
Veo 3 (May 2025) — The major leap. Veo 3 generates synchronized audio alongside video: dialogue, sound effects, ambient noise, background music. A prompt describing a rainy street scene produces both the visuals and the sound of rain, traffic, footsteps. This eliminates the need for separate audio production in many cases.
Veo 3.1 (October 2025) — Added image bridging (smooth transitions between specified start and end frames) and scene extension (generating longer videos by connecting clips). These features give you more control over narrative flow and visual continuity.
For most users today, Veo 3 or 3.1 will be the relevant versions—the native audio generation alone makes them substantially more useful for finished content.
How to Write Effective Veo Prompts
The quality of your Veo output depends heavily on your prompt. Vague prompts produce generic results. Specific, structured prompts produce footage you can actually use.
Prompt Structure That Works
Effective Veo prompts typically include four elements:
Shot type and camera movement — How is this framed? Is the camera moving?
Subject and action — Who or what is in the frame? What are they doing?
Setting and atmosphere — Where is this? What's the mood or lighting?
Audio direction (for Veo 3+) — What should this sound like?
Example: Weak vs. Strong Prompts
Weak prompt: "A woman walking in a city"
This gives Veo almost nothing to work with. You'll get generic output with arbitrary choices for lighting, framing, style, and mood.
Strong prompt: "Medium tracking shot following a woman in a camel coat walking down a rain-slicked Tokyo side street at dusk. Neon signs reflect on wet pavement. She carries a red umbrella. Shallow depth of field keeps her in focus against soft bokeh city lights. Audio: light rain, distant traffic, her footsteps on wet concrete."
This prompt specifies shot type (medium tracking), subject details (camel coat, red umbrella), setting (Tokyo side street, dusk, rain), visual style (shallow depth of field, bokeh), and audio elements. Veo has clear direction for every creative decision.
Key Prompt Elements
Camera terminology Veo understands:
Shot types: wide shot, medium shot, close-up, extreme close-up, over-the-shoulder
Camera movements: pan, tilt, tracking shot, dolly, crane shot, handheld, steadicam
Lens effects: shallow depth of field, wide angle, telephoto compression, rack focus
Style and mood language:
Lighting: golden hour, harsh midday sun, overcast, neon-lit, candlelit, chiaroscuro
Genre/aesthetic: documentary style, film noir, Wes Anderson-esque, cyberpunk, vintage 1970s
Atmosphere: tense, serene, chaotic, intimate, epic
Audio direction (Veo 3+):
Specify ambient sounds: "quiet office hum," "busy café chatter," "wind through trees"
Include dialogue in quotes within your prompt
Note music style if relevant: "soft piano underscore," "tense orchestral build"
Common Prompting Mistakes
Too many competing ideas. A prompt asking for "a dramatic chase scene through a futuristic city with explosions and also a tender romantic moment between the characters who are discussing philosophy" will produce incoherent results. One clear concept per generation.
Forgetting the camera. If you don't specify how the scene is shot, Veo makes arbitrary choices. Always include shot type and consider camera movement.
Ignoring audio potential. With Veo 3, you're leaving capability on the table if you don't include audio direction. Even simple notes like "ambient forest sounds, birdsong, gentle breeze" meaningfully improve output.
Over-specifying motion timing. Veo generates short clips (typically 4-8 seconds). Prompts describing complex sequences with precise timing ("she walks for three seconds, then turns, pauses for two seconds, then speaks") often fail. Describe a single moment or simple action.
Using Veo in Hedra Studio
Hedra Studio gives you access to Veo alongside other AI generation tools, with features designed to improve your results and simplify the creative process.
Basic Workflow
Select Veo as your model — Choose which Veo version you want to use based on your needs (Veo 3 or 3.1 for audio, Veo 2 if you're handling audio separately).
Write or refine your prompt — This is where Hedra Studio's prompt tools help most (more on this below).
Set start/end frames if needed — For more control, upload or generate images to use as start and end frames. Veo will generate video that transitions between them.
Generate and iterate — Review your output. If it's not right, refine your prompt and regenerate. Prompt iteration is normal—expect to refine two or three times for important projects.
Prompt Enhancer: Getting Help When You Need It
Writing detailed prompts from scratch can be slow, especially when you're learning what works. Hedra Studio's Prompt Enhancer gives you several ways to speed up the process.
If you have a basic concept but aren't sure how to flesh it out, just hit Tab and Hedra will complete your prompt with relevant details. Start typing "a chef in a busy kitchen" and Tab might expand it with camera angles, lighting, and ambient sound suggestions.
When you're stuck entirely—not sure what visual style to try, what camera angle would work, or where to set your scene—click the Prompt Enhancer wand for suggestions. It's useful for breaking creative blocks or discovering approaches you hadn't considered.
For a more guided approach, Shift+Tab opens a structured format that walks you through context, style, dialogue, and other elements systematically. This is helpful when you're new to prompting or want to make sure you're not missing key details.
And if you have a prompt you like but need to adjust it—make it moodier, change the time of day, add dialogue—Cmd+K lets you describe the change in plain language and have Hedra update your prompt accordingly.
Using Templates
Hedra Studio offers video templates optimized for specific use cases: social media formats, ad styles, particular aesthetic approaches. Templates give you a starting structure that's already tuned for good results, which you can then customize with your specific content.
This is particularly useful if you're new to AI video generation or working in a format you haven't tried before. The template handles technical optimization while you focus on creative direction.
When to Use Veo
Veo excels at certain types of content and struggles with others. Knowing when to reach for it saves time.
Veo works well for:
Atmospheric establishing shots and B-roll
Scenes without precise character interaction requirements
Content where native audio generation adds value
Footage in specific cinematic styles (Veo's style comprehension is strong)
Rapid iteration on creative concepts
Veo is less ideal for:
Precise lip-sync to existing audio
Long-form continuous footage (Veo generates short clips; you'll need to edit sequences together)
Content requiring exact replication of real people or products
Scenes with complex multi-character choreography
Understanding these boundaries helps you plan projects that play to Veo's strengths.
Getting Started
The best way to learn Veo is to use it. Start with a simple scene you can visualize clearly—a single subject, a specific setting, a defined mood. Write a detailed prompt using the structure above. Generate, evaluate, refine.
As you build intuition for what Veo responds to well, you can tackle more ambitious projects: sequences edited from multiple generations, content that integrates audio and video intentionally, work that uses start and end frames for precise visual control.
Hedra Studio provides the environment to experiment and the tools to improve your prompts as you learn. AI video generation is a skill—and like any skill, it develops with practice. Veo is capable of impressive results. Your job is learning how to prompt for them.